The holiday season is coming in hot! (or cold… if you’re anywhere other than Florida.) Regardless, the end of the year means it’s time to amp up your email marketing strategy. Want to increase your engagement and make more sales? Here’s how your emails can do just that… How To Improve Your Holiday Marketing Emails Did you…

Your song might sound awesome, but it sucks for sync. Sorry, but it’s true. Songwriters rarely consider how their song might be used to help tell someone else’s story. They’re often preoccupied with telling their own story, emulating songs they admire or maybe just trying to make something their fans…

The underlying forces that compel you to buy or pay for certain products and services are called marketing drivers. As an artist, these are the key details you want to be shared with DSP’s like Spotify, Apple Music, TIDAL, YouTube, Soundcloud, Pandora, etc. to help you stand out. …

Self publishing your music comes with a lot of benefits. You don’t have to share your copyrights with anyone, you aren’t bound to any publishing deals, and you get ultimate control over where your work is used and how. Keep in mind, self publishing isn’t for everyone. You need to…

Opportunity can strike at any moment. As an independent musician, you’re always on the lookout. Whether it be through making connections or showing off your skills at a moments notice, these essentials will back you up every time. …

Effective marketing is a fundamental part of being an artist. Without it, you won’t be going anywhere anytime soon. To get yourself out there and recognized by the world, you need thoughtful marketing, and thoughtful marketing requires thoughtful budgeting. Trying to determine your next marketing budget? …

Once you’ve released that new album, song or collab, the hard work doesn’t end there. Did you know there are things you can do with your back catalog to keep the momentum going behind the scenes? …

Job hunting. We’ve all done it, and most of us will continue to have to do it until retirement comes along. Indeed and Glassdoor are great for seeing everything and anything all at once, but what if you’re tired of wasting your time sorting through thousands of unrelated jobs? …

As an artist, performing a set you’ve worked on for months and having a live crowd truly receive it the way you intended it to be is an experience that will change the way you appreciate making and sharing music for a living. As the world slowly returns back to…